Been Loving alot of the late 80's/early 90's sport affiliate products, the style and appealing design- im talkin fluros, gradient hues and intense colour patterns at every angle becoming an unconventional display of practical sports technology in clothing. I'm talking the Air Tech Challenge seris (the marketed name for Andre Agassi and his tennis performance series)
....and various other running campaigns of the International marketed 'Runner'.
People began the jogging sensation - the marathon began to broaden its appeal and the common people adopted the exercise routine of sport and training. The Nike product campaigns tripled and their products grew logarithmically with the increasing appeal of their 'Air' technology. There was an expansive growth of training and running apparel and sneakers that catered to all the marketed conditions. This back catalogue is something i still try to uncover today and there are many more people on other blogs that have done so with much more success (vintageheat). But if not trying to uncover, I try to appreciate this fashion era, when lycra and acid wash denim shorts were joined together by neon green highlights on the tennis court. We love you Agassi!
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